Executive Focus: Help Your Business Weather a Disaster
1. Write a short disaster plan, and make sure all department heads are familiar with it. Get your vendors, especially operations vendors such as Internet and phone service providers, involved. Focus especially on those vendors who can help you restore your business and communicate your status to customers. Publish a list of all emergency contact numbers for your key personnel and vendors. Include their home phone and cell phone numbers and home e-mail addresses as alternate means of contact if main communications channels go down.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
