Executive Focus: Help Your Business Weather a Disaster
Devise some measures in your company to assure the continuity of your business in times of emergency. Most importantly, always have a plan B. Last year one of my clients was out of business for an entire week in its heaviest mailing season due to a hurricane. All of its internal systems (e.g., call center, Web site hosting) were in one place. When the electricity went down, so did the business. By the time the next hurricane hit three weeks later, the company was better prepared. Executives worked quickly and had a backup call center ready in time.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
