Executive Focus: Build a Business Model for Better Growth

5. What differentiates you from your competition? Do those differences enhance your customers’ experiences with your company or detract from it? Why do your customers choose to do business with you?

Your answers undoubtedly will lead to more questions, but also to improvements. And this preliminary business model will give you a better understanding of what works and what doesn’t in your company. It’ll jump-start the change your organization requires to be a long-term market leader.