By
Debra Ellis
and President
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Identifying your company’s current components is the first step to creating your optimal business model. Begin by answering the following questions:
1. Who are your customers? Long-term partnerships begin with compatibility. Do your current customers match your strategy?
2. How do your revenue sources rank? Has there been a shift in channels, product lines or services? It’s common for the primary revenue source to change with time.
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Debra Ellis
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