Exclusive products and a never-say-no customer service approach keep Ashton Harrison standing in a successful light

By Matt Griffin

What aspects of the business appeal to Harrison? The excitement of putting a new book together. “You put this whole creative thing together, put it in the mail, hold your breath and wait for the sales to come in,” Harrison says. “Then you get the chance to analyze and say this new idea worked or that idea didn’t work.” She contrasts this with the retail model, which often requires her to ask customers what they think about a recent window display, then try to connect their answers to store sales.