Exclusive products and a never-say-no customer service approach keep Ashton Harrison standing in a successful light

By Matt Griffin

Keys to success:
• Exclusive products and product development. Harrison has been moving the company toward carrying nearly 100 percent exclusive products in order to combat price-slashing online competitors. And because Shades of Light has designers, painters and electricians on staff, the company can take advantage of the latest home décor trends; for example, turning a fashionable vase into an exclusive lamp.