Exclusive products and a never-say-no customer service approach keep Ashton Harrison standing in a successful light

By Matt Griffin

Biggest initial challenge: Although she had a valid reason for starting the catalog, Harrison admits she didn’t know what she was doing when she put the first book in the mail.

How she dealt with it: A friend of Children’s Wear Digest kids clothing catalog founder Philip Klaus, Harrison credits Klaus with teaching her about everything from catalog layout to what names would be appropriate to mail.