Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

That’s a philosophy that Smarthome has espoused from the very beginning. In 1992, the company initially only distributed home automation products and parts under the proprietary Smarthome name. But customers began to clamor for more types of products. Kapur points out that the customers’ collective desire for a one-stop shop for home automation products
led the company to begin selling third-party products just a few years later.