Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

Serving a Narrow Niche

Smarthome’s catalogs serve a narrow niche. Consumers interested in home automation traditionally have had few choices in where to buy these
products, with big box home improvement stores carrying a small selection of products, says Coy Clement, president of catalog consultancy Clement Direct Marketing. “One of the things Smarthome does particularly well is that it packages a wide variety of home automation products, which you wouldn’t find if you went to a Radio Shack store or Home Depot,” he says.