Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

“People are looking for new ways to enjoy their houses and their home life,” he says. “And electronic home improvement can offer the same thrill of improving your environment as painting a room or replacing your countertops.”

SmartLabs’ five catalogs, including its flagship title Smarthome Automation, contain such items as home lighting, home security and home theater products, among other gadgets, all of which offer a home improvement experience that customers can’t find in retail stores. This exclusivity, combined with an increasingly proprietary product line and strict attention to customers’ desires, has been the driving force behind SmartLabs’ recent successes.