Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

In addition to educating his customer base about the company’s product line, Kapur wants to be sure to recognize future shifts in customer demographics. “A lot of companies don’t realize that their demographics are changing or have changed,” he says. “They just wake up one
morning and realize their customer base isn’t the same. For me it’s about always making sure we
have our eye on the ball, making sure we know
who our customers are.”