Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

And Smarthome has done so by leveraging its unique and growing line of electronic home automation products against the home improvement craze that’s engulfed the nation in the past few years, says Rajeev Kapur, president of the Irvine, Calif.-based cataloger.

Kapur notes that the company has sought to capitalize on the popularity of the ABC-TV program “Extreme Home Makeover,” as well as myriad other home improvement shows, by treating home automation as electronic home improvement.