Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

Dealer catalogs are printed separately from the consumer catalogs, and although Smarthome repurposes the majority of the content from the consumer books, new dealer prices are dropped.

Two Future Challenges

Smarthome continues to deal with what’s perceived as an extremely technical product line. With products based on both the older X-10 protocol and its new INSTEON technology, Smarthome struggles to ensure that these products are accessible and understandable, not just to hobbyists
and technologists, but to average consumers
looking to improve their homes, Kapur says.