Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

Root notes that because many of Smarthome’s business customers are installers working on site in homes and offices, they have specialized reps who handle order placement and technical support. A higher percentage of dealer orders are placed on the phone than consumer orders because of the on-site labor, Root says, so Smarthome makes sure these customers have the necessary support available to them.