Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

Businesses
as Customers

While hobbyists and DIY customers make up the majority of Smarthome’s customer base, a significant source of sales are generated
by the company’s business-to-business catalog title, Smarthome Installation.

To differentiate the two sides of the business, Smarthome operates a separate Web site for dealers and installers interested in using home automation products. That Web site is password protected to prevent customers from the consumer side of the business from
seeing the reduced prices on wholesale products.