Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth

By Matt Griffin

Smarthome also has made it possible for customers to make product recommendations on its Web site. At the bottom of each page of the Smarthome Web site, there’s a “Suggest a Product” link that opens up a short form customers can use to recommend a product they need that Smarthome doesn’t carry, Root says.