Growth the Smart Way
Exclusive product availability, proprietary technology and an energetic response to customer feedback provide Smarthome Direct with the keys to successful growth
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Matt Griffin
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Clement notes that this strategy not only has resulted in better margins, but it gives other catalogers the opportunity to show that they understand customers’ needs better than general merchants. “In that sense,” he says, “being able to develop your own product is a pretty powerful way of expressing your brand.”
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