Online Retailers Deliver the Goods

The online retailers who can fulfill these customer demands now undoubtedly will be the companies that benefit in terms of customer loyalty in the future.

Front-end vs. Back-end

In the past, industry analysts say, too much money was spent on Internet advertising and not enough on back-end fulfillment. To be sure, things have improved much during the Internet’s evolution. But where is the convenience of shopping from the comfort of your own computer if your merchandise doesn’t arrive on time?