Online Retailers Deliver the Goods

Online Shoppers Are Making Demands

As noted, a growing number of consumers embrace the idea of shopping on the Web, but other studies show that buyers are not accepting shoddy online service.

For example, the AT&T survey found that 47 percent of respondents said Web sites loaded too slowly; 35 percent didn’t know where to go to buy what; and 33 percent said they couldn’t reach a customer service rep when they had questions about something they saw online.