Online Retailers Deliver the Goods

Successful online retailers know the secret to getting and keeping customers is not flashy Web sites hiding weak back-end operations, but rather sites that can match—and even exceed—online consumers’ desires.

Elise Chow is president and founder of Waltham, MA-based Fulfillment Plus (www.fulfillmentplus.com), a back-end infrastructure service company offering an integrated suite of customer services, fulfillment and logistical offerings. You can reach her via e-mail at echow@fulfillmentplus.com, or by phone, (877) 337-7587.