Online Retailers Deliver the Goods
Excellent back-end fulfillment fosters online customer loyalty
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Elise Chow
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Whether they’re looking for 14-karat gold rings or 14-bit drill sets, consumers are flocking in record numbers to the Internet to buy products. The question is, can Web retailers handle the increasingly heavy traffic effectively?
Last year, cyber-shopping went from marginal to mainstream, as 73 percent of consumers bought products online, according to a survey by AT&T. And by next year, global Web sales are expected to reach $51.6 billion, according to a survey by Jupiter Media Metrix, a research firm.
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- Fulfillment Plus Mailing Solutions
Elise Chow
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