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Companies must realize that there isn’t a one-size-fits-all approach when it comes to implementing item-level tagging. Therefore, it's crticial to evaluate whether item-level tagging or simple barcoding applications make the most business sense. For example, cross-channel apparel retailer American Apparel owns everything from the retail store to the distribution channels, which allows it the freedom to do item-level tagging itself.
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Carolyn Ricci
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