Mobile Devices: How the iPad 2
 Will Change Customer Engagement

The Negatives
One of the biggest barriers to innovative use of the iPad 2 may not be so much technical as it is logistical. First, retailers must move their iPad 2 units out from the locked cases where they've mounted them, merely displaying their website, and place them in the hands of sales associates. Second, the iPad is no longer the only tablet on the shelf. With Xoom, Galaxy Tab and BlackBerry's PlayBook, consumers have a choice. Retailers must decide on which of these platforms they'll build their apps and optimize their site for. To help make that decision, analyze the devices your customers are using most to visit your website or otherwise communicate with you.