Mobile Devices: How the iPad 2
 Will Change Customer Engagement

Along the same lines, another promising application of iPad 2 is its ability to help bring the QR code into ubiquity. While gaining popularity on the mobile side, QR codes will be more accessible to people sitting at home paging through a magazine or watching a show if their iPad 2 is sitting next to them on the couch. Imagine seeing a commercial for a patio set, scanning the QR code with your iPad 2 from the couch and being directed to a fully merchandised page of the patio set, a grill and gardening accessories, all with a promotion for entering via the QR code.