Mobile Devices: How the iPad 2
 Will Change Customer Engagement

Last year I mentioned, and data still supports the fact, that consumers tend to download apps to their smartphones but rarely use them. The potential for apps to be successful is much higher on the iPad 2. Again, the larger form factor and multitouch capabilities of the iPad 2 increase the likelihood that a consumer will choose to open an app as opposed to a browser to access a shopping site while couch surfing. It's just more fun!