Mobile Devices: How the iPad 2
 Will Change Customer Engagement

The question remains, however, why would a customer already in the store go through these virtual manipulations when she can just try on the clothes for fit and fashion herself? A better approach might be to devise the means to offer the same functionality at home. A shopper could use the iPad 2 to take a photo of herself, then dress herself online via the brand's website — a true virtual dressing room.