Mobile Devices: How the iPad 2
 Will Change Customer Engagement

As with the original iPad, retailers can continue to explore the concept of "clientelling" — i.e., enabling store associates on a retail floor to access a customer's account, wish lists, purchase history and preferences via systems integration through the iPad to provide a high-touch customer service experience in-store. But with iPad 2, a sales associate can take it one step further. For example, by taking a photo of a customer, then drawing on data that indicates the customer's fashion preferences, a store associate can create a variety of outfits for that customer to view right on the iPad screen.