Mobile Devices: How the iPad 2
 Will Change Customer Engagement

The tablet enables an augmented shopping experience both because of its larger form factor, which naturally engages users to a higher degree relative to the smaller smartphone display, and its capability for enhanced product visualizations, rich interactivity and seamless integration of multimedia. After last year's launch of the original iPad, marketers talked about the impact it would have on the retail consumer experience. Now the iPad 2, introduced in March, may allow retailers to further extend the virtual shopping experience in some very interesting new ways.