Mobile Devices: How the iPad 2
 Will Change Customer Engagement

Retailers and consumers alike are certain to find other innovative ways to adopt the iPad 2. Of greatest importance is that retailers appreciate the power of this new form of mobile technology and demonstrate their ingenuity as their customers continue to become more inventive and demanding.

Kim Williams-Czopek is director of user experience at Fry, Inc., an e-commerce design and development company. Reach Kim at kwilliams@fry.com.