Integrating Email and Trade Show Marketing
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3. Finally, for those with whom you network with at the event’s social gatherings, a less generic touch program is appropriate. While you still want to include them in your lead-nurturing program, a follow-up phone call and an invitation to a private event for your best customers is always a good way to take the relationship to the next level.
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- Companies:
- GOT Corp.
Melanie Attia
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