Integrating Email and Trade Show Marketing

When at the event, take notes on everyone you speak with and update your email contact list during breaks. By segmenting your list into the following three categories you can send effective follow-up emails:

1. For passersby who simply stopped to pick up something for free, send an email to thank them for visiting your booth and include an invitation to opt into your e-newsletter. If they connect in this way, take a closer look to see if they’re a competitor or someone you mislabeled. If it's the latter, resegment the contact by adding them to your lead-nurturing list.