Even a profitable catalog business can’t sell

By Mark Del Franco

Recent sales haven’t been good for the still profitable Waterfronts Nautical. In 2007, net sales were $5 million with more than 50 percent of circ going to prospects. Last year ended at about $4 million in net sales due to reduced prospecting. In 2009, Kirsch anticipates the business will shrink to $3.5 million with only 20 percent of circ going to prospects. “But we will be profitable,” he insists.