Evaluating the Long-Term Viability and True Costs of E-Commerce Solutions

Sixty-seven percent of online retailers using a licensed on-premise solution report that they're contractually obligated to acquire additional licenses anytime traffic reaches a predetermined threshold. Furthermore, 78 percent of retailers report that the contract they have in place with their vendor inhibits their ability to launch into new markets, while 54 percent said they cannot launch additional branded sites without purchasing more licenses. As online retail grows, and as retailers pursue global expansion, leveraging their existing solution becomes increasingly expensive.