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With this growth, the individuality that brought shoppers to Etsy has been lost, leaving certain shoppers in the lurch. These are the types of shoppers searching for more than a product; they're looking to make a connection and purchase goods that are unique and unusual, something that fits their style. The gap caused by Etsy’s policy changes and corporate transformation has naturally created an opportunity to reach these customers. Smaller organizations have started to move in to the space vacated by Etsy.
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Erica Riegelman
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