A Window of Opportunity for Smaller Online Marketplaces

Over the past few years, Etsy has become more comparable to an established corporation than a vibrant, young startup. For an organization of Etsy’s size, it’s only natural that it evolved over time. With its recent IPO, Etsy is now answering to stakeholders instead of the store owners who created its success. Etsy has made critical adjustments to its original mission of supporting handmade products, including permitting manufactured goods to be sold on the site. Over the past few years, Etsy has made its goal clear — to become even larger.