A Window of Opportunity for Smaller Online Marketplaces

However, there isn’t always a farmer’s market or a boutique nearby. It used to be that Etsy filled that need. Times have changed.

When Etsy was an indie startup, it had the ability to make judgment calls on company policies that not only enhanced the organization, but placed value on the artisanal store owners and their handcrafted goods. As Etsy grew, its goals changed and its mission to support artisans was tested.