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@bpiwonka: Personalization needs to happen throughout path to purchase, not just at individual stages #eTailwest
@MCommerceDaily: @marcecko will not move to dedicated apps unless they come to have a specific reason to do so. For now, mobile web is working. #etailwest
@eTail_Events: You can't teach creativity - look for ppl who use the hell outta social and are nerds about it! -Emery Skofield #etailwest
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- Companies:
- Staples
- Places:
- Palm Desert
- Tweets
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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