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@OrderGroove: We actually expect less traffic to our homepage.. goal is to get each customer to the category page where they belong. @Hallmark #etailwest
@megleg1313: Big data = more tracking on websites. How balance more data w/o compromising performance, privacy, data leakage? #bestdatapanel #etailwest
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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