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@dennis_omalley: Curated testimonials to specific audience through emails work. Start small and test. @redbox #etailwest
@HawqTalk: Big data can help your business if you understand you data sets. Knowing which data sets to look at is the 1st step #etailwest
@getnomi: Not all mobile customers want all the same features as on desktop. Focus on what users want to accomplish to get better results #etailwest
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- Companies:
- Staples
- Places:
- Palm Desert
- Tweets
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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