eTail East in Tweets
Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eTail East, which took place in Boston Aug. 13 to Aug. 16:
"Every panelist at mobile strategy panel at #etail is shocked at how high engagement on iPhone is & how much shopping happens on iPad."
@lukew, Aug. 16
"Buzzword of the day at #eTail Boston #mobile shopping summit: Incrementality"
@chuckmartin, Aug. 16
"At #etailboston (@eTail_Events) learning about mobile checkouts. Takeaway: reduce input fields as much as possible"
@nanigans, Aug.16
"It's no longer about UX based solely on #device, it's about the context that device is being used http://ow.ly/1Or2l5 #eTailBoston"
@wxynot, Aug.16
"Measuring the ROI on social is like measuring the ROI of air conditioning @socialannex #etailboston"
@PaulDunay, Aug. 16
"Took AOL 9 years to reach 1 million users, took Facebook 9 months, took Draw Something 9 days-Pace of change is accelerating #etailboston"
@KellyHushin, Aug.15
"88% of CEOs surveyed report #1 priority was getting closer to their customer over next 5 years @maxymiser #etailboston"
@PaulDunay, Aug. 15
"If you change prices b/w your site & your store, it completely undermines ur brand. The point is market share." @ExpressLisaG #etailboston"
@eTail_Events, Aug. 15
"Facebook speaker says 10x more engagement in newsfeed vs right hand side. #etail"
@VegasGalB, Aug. 14
"Fashion ecom retailers starting to shoot product photography specifically for facebook and mobile #etailboston"
@dmarques1, aug. 14
"Finding your voice, iterating, testing & working in a data-driven mindset=success on Facebook, says Nicolas Franchet #etail #etailboston"
@thesassfactory, Aug. 14
"It's part of your job as someone who is passionate about social to educate others, use the data @eskolfield @thebodyshop #etail #etailboston"
@monicawright, Aug. 13
"We have unfortunately reduced Social Media to Direct Mail @adamkmiec #eTailBoston" @wxynot, Aug. 13
"95% of consumers are pinning products on Pinterest from 100 of the fastest growing retailers - #etailboston"
@kyleplacy, Aug. 13
"4% of fastest growing retailers send over 30 emails in 30 days > http://bit.ly/KIWW4A #etailBoston"
@kyleplacy, Aug. 13
"66% of Consumers Have Made Purchase After Receiving Email via @kyleplacy http://buff.ly/QGxNsp #EtailBoston"
@kyleplacy, Aug. 13
