eTail East in Tweets

By Melissa Campanelli

Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eTail East, which took place in Boston Aug. 13 to Aug. 16:

"Every panelist at mobile strategy panel at #etail is shocked at how high engagement on iPhone is & how much shopping happens on iPad."
@lukew, Aug. 16

"Buzzword of the day at #eTail Boston #mobile shopping summit: Incrementality"
@chuckmartin, Aug. 16

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Companies:
AOL

People:
Nicolas Franchet

Places:
Boston
Tweets

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.