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Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eTail East, which took place in Boston Aug. 13 to Aug. 16:
"Every panelist at mobile strategy panel at #etail is shocked at how high engagement on iPhone is & how much shopping happens on iPad."
@lukew, Aug. 16
"Buzzword of the day at #eTail Boston #mobile shopping summit: Incrementality"
@chuckmartin, Aug. 16
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