Catalog Choice: Adversary? Partner? (Or Just Plain Misunderstood?)

While pushing for the end of mailing “unwanted” catalogs, the nonprofit prides itself in being a promoter of e-commerce. It recognizes the merchants who’ve signed up for a merchant account — 236 at the time of the call last week — by letting consumers download a copy of the merchant’s electronic catalog on the Bravo Merchants page on its site. Catalog Choice claims that 396,000 visits to merchant sites have originated from the organization’s Web site.