Catalog Choice: Adversary? Partner? (Or Just Plain Misunderstood?)

Still, Teller emphasized how the group is striving to clean up mailing lists by providing names of consumers who’ve moved or died. These names are provided to mailers at no charge, helping to save catalogers money they’d have spent sending catalogs to unresponsive names. “When you look at the list [suppression files provided to the mailers], you can see the financial benefits of the service,” Teller said — “not mailing catalogs to people who have no interest in this relationship with you.”