Catalog Choice: Adversary? Partner? (Or Just Plain Misunderstood?)

Along with Executive Director Chuck Teller and consultant Larry Shaw, Smith outlined the organization’s objectives and the ways its services can benefit both consumers and catalogers, emphasizing the opportunity for better one-to-one relationships between catalogers and consumers.

At the same time, however, Catalog Choice seeks to significantly reduce multichannel merchants’ key selling tool in their part of the one-to-one: the catalog.