Catalog Choice: Adversary? Partner? (Or Just Plain Misunderstood?)
Environmental group seeks to dispel perceived catalog ‘enemy’ image
By
Joe Keenan
, Senior
and Catalog Success
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Catalog Choice insists it’s not trying to hasten the end of the catalog business as we know it. Rather, its objective is to be a partner with catalog mailers, providing the opportunity for stronger relationships with consumers based on how people wish to be marketed to, said Project Manager April Smith during the conference.
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