Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

“For 2004, all indications are that the percentages have increased substantially,” Elm suggests. “We’re still crunching the numbers for U.S. operations. That said, Chain of Custody is now just beginning to be implemented, and only in several mills, so we’re not able to measure the annual average content of certified fiber in our 2004 marketing papers. I expect at least two additional mills to come online with Chain of Custody systems in 2005. This will help us further track, measure and verify the amount of certified content in the paper products we use.”