Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

Forest certifications can help you ensure that fiber for your catalogs comes from a well-managed forest. There are more than 50 certification systems worldwide, according to Riebel, but those most prevalently recognized in North America are The Forest Stewardship Council (FSC), the Canadian Standards Association and the Sustainable Forest Initiative (see “For More Info”).