Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

Whether a cataloger uses a tool like EPAT or develops a report-card system of its own, Scott Bond of Bulkley Dunton says it’s essential to address environmental policies — and to do it soon. “If the environment is part of your company’s mission, you need to be well-informed. Your paper suppliers, merchants and brokers are well-equipped to provide you with the information you’ll need to determine the best paper options for your catalog,” Bond suggests. “The worst thing you can do is not be informed. You can’t stick your head in the sand and wish it away. If you do, your company may become a target for the environmental advocacy groups.”