Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

“There are a lot of ways in which a company can create an environmental statement. What’s useful about EPAT is that it will allow users to determine their priorities and weigh the importance of certain criteria, whether that’s the amount of recycled content in the paper, the type of forestry certification, how much energy is used to make the paper, water and air emissions, and so forth. It allows a broad view of a particular paper’s environmental footprint,” he says.